For LGV training companies

Turn LGV theory into
your next customer

Give prospective drivers free theory training. Build the relationship. Win the customer when they’re ready.

Become a partner Book a demo

Most people don’t decide to become an LGV driver overnight

They browse training companies. They look at prices. They read about licences. They ask questions. They start studying their theory.

And then they disappear.

LGVApp gives you a way to keep that potential customer in your ecosystem from the very beginning.

Give them access to free LGV theory training, see how they’re progressing, build a relationship with them and be there when they’re ready to book their practical training.

They visit your website
↓
They’re not ready to book
↓
They disappear
They start free theory training — with you

Your future customers are worth thousands

Why send them away after they’ve visited your website?

With LGVApp, you can give prospective customers free access to Module 1a Multiple-Choice theory and Hazard Perception practice through your own branded LGVApp experience.

  • They start learning.
  • You can see their progress.
  • You can understand where they are in their journey.
  • And, when the time is right, you can start a conversation.
£7.50 per student

can become a

£2,500+ customer

A £7.50 customer relationship can be worth £2,500+

Think about the cost of acquiring a new LGV student.

Google Ads can cost several pounds — sometimes considerably more — just to get someone to click through to your website. And that person may leave without ever contacting you.

With LGVApp, you can give that same prospective customer something genuinely useful: free LGV theory training — access to the Module 1a Multiple-Choice theory questions and Hazard Perception practice.

For a small cost per student, you can potentially keep that person engaged with your business for months while they work towards their licence.

You’re not simply buying access to theory training. You’re investing in the relationship.

If that student eventually books their practical training with you, the value of that relationship can be thousands of pounds.

Don’t wait until they’re ready to buy

The traditional model is simple:

Customer searches Google→ Visits your website→ Enquires→ Books training

But what happens to everyone who isn’t ready yet? They might be:

Thinking about changing careers

Comparing different training companies

Saving up for their training

Waiting for a medical

Trying to understand what licence they need

Studying their theory

Waiting for a convenient time to start

Simply not ready to make a decision yet

Previously, they may have disappeared. Now you can keep them engaged.

Give them something useful before asking them to buy

Offer prospective customers free Module 1a theory training — Multiple-Choice questions and Hazard Perception practice. When they are ready for the Module 2 case studies, they can upgrade. They can start preparing for their theory test while you build a relationship with them. And because they’re using your branded LGVApp experience, you’re still part of their journey.

Module 1a

Multiple Choice

Practice the questions they’ll need to know for their theory test.

Module 1b

Hazard Perception

Develop their hazard perception skills and prepare for the next stage of their theory test.

Module 2

Case Studies

Prepare for the Driver CPC case study test.

Driver CPC

CPC Training

Give your existing customers access to your wider Driver CPC training requirements.

LGV Theory app – multiple-choice theory topic list
LGV Theory app – practice question screen
LGV Theory app – hazard perception clips
Training partner portal

See where every student is in their journey

Your training partner portal gives you visibility of your students’ progress. You can see things such as:

  • Tests completed
  • Scores
  • Progress through the training
  • Modules completed
  • Areas where they may need more work
  • Milestones they’ve reached
  • When they are becoming more engaged with their training

So instead of simply knowing that someone registered with you, you can understand where they are in their journey.

Student progress Your Training Company
Sam T.Ready to talk Module 1a · 14 mock tests · averaging 92%
Priya K.Working through it Module 1b · 8 hazard clips completed
Jordan M.Just started Registered this week · first practice test done

Know when it’s time to start the conversation

This is where LGVApp becomes more than a training platform.

Imagine a prospective student has completed a number of practice tests and is consistently achieving good scores. That could be a great time to send a message. Something as simple as:

You’re making great progress with your theory. If you’re starting to think about your practical training, we’d be happy to have a chat about what’s involved.

No hard sell. No constant advertising. Just the right message at the right time.

LGVApp can even help suggest suitable messages based on the student’s progress and milestones. You decide whether to send them.

Build relationships — don’t bombard people

Nobody wants their students constantly bombarded with marketing messages. Messaging is designed around useful, timely communication rather than endless advertising. You can use milestones and progress to help decide when a conversation might make sense.

They’ve just startedWelcome to LGVApp. Here’s everything you need to know to get started with your theory training.
They’ve completed their first testsYou’re off to a great start. Keep working through the questions and you’ll soon have a better idea of where you’re at.
They’re consistently scoring wellYour theory scores are looking good. If you’re thinking about taking the next step towards your LGV licence, we’d be happy to talk you through your practical training options.
They’re approaching the point of bookingIt looks like you’re making excellent progress. If you’d like to discuss your practical training, come and see us or get in touch.

The objective isn’t to sell them something every week. It’s to make sure that when they’re ready, they already know you.

Co-branded

Your brand. Your students. Your relationship.

LGVApp provides the technology and training platform. You build the relationship with the customer.

Your students can access a co-branded experience featuring your:

  • Logo
  • Colours
  • Branding
  • Contact details
  • Website
  • Training information
  • Calls to action

The aim is for LGVApp to feel like an extension of your training business, rather than sending your customers to somebody else’s website.

And importantly:

We don’t share your students with other training companies.

Your customer relationships remain yours.

Turn your website visitors into prospects

Imagine someone visits your website looking at LGV training. They’re interested — but they’re not ready to book.

Instead of:

Visit→ Look around→ Leave

you can offer:

FREE LGV THEORY TRAINING

Start your theory preparation today.

They register. They start training. And now you have an opportunity to build a relationship with someone who may eventually need:

LGV training + practical training + test preparation + CPC training + potentially ongoing training.

You haven’t lost the lead. You’ve given them a reason to stay.

Your LGV training business, with a relationship that starts earlier

LGVApp can work alongside the training you already provide.

For your existing customers

Give them access to theory and Driver CPC training and monitor their progress.

For new customers

Use free theory training as a lead-generation tool.

For undecided customers

Give them something useful while they consider their options.

For future customers

Stay connected until they’re ready to book.

For your business

Build a database of people actively working towards becoming LGV drivers.

What does it cost?

£7.50 per student. That covers their Module 1a Multiple-Choice theory and Hazard Perception practice — and they become a lead you can advertise to, ready to upgrade to the Module 2 case studies.

Consider what a new customer could be worth to your business. If someone eventually spends £2,500 or more on their LGV training, the opportunity to build that relationship for £7.50 becomes very different from simply paying for another website visitor.

Compare the alternatives

Google Ads

  1. Pay for a click.
  2. They visit your website.
  3. They may leave.
  4. You may never hear from them again.

LGVApp

  1. Give them something useful.
  2. They register. They start learning.
  3. You can see their progress.
  4. You can communicate with them at appropriate milestones.
  5. You stay connected.
  6. And when they’re ready to buy, you’re already in the conversation.

It’s not just for finding new customers

LGVApp can also become part of your existing customer experience. Give your students one place for:

Theory→ Hazard Perception→ Case Studies→ Driver CPC→ Progress

Your instructors and staff can see how students are progressing, while your customers get a professional digital training experience associated with your business.

Become an LGVApp Training Partner

Give your customers more. Keep prospective customers closer. Build relationships that can turn into £2,500+ training customers.

LGVApp gives LGV training companies the tools to:

  • Provide LGV theory training
  • Provide Driver CPC training
  • Give prospective customers free Module 1a access — Multiple-Choice and Hazard Perception
  • Track student progress
  • See important milestones
  • Communicate with students through the platform
  • Use suggested AI-assisted messages
  • Co-brand the experience
  • Keep customers within your ecosystem
  • Build relationships before they’re ready to buy

Ready to turn your theory training into a customer acquisition tool?

Become a partner Book a demo

You’re already paying to get people to your website. The question is what happens after they arrive.

LGVApp gives you a reason to keep them.